Working with the management of the Architectural Digest Home Design Show to augment brand awareness for the mammoth event, its schedule and activities, all with a core focus upon hundreds of participating building, lighting, furniture, and kitchen / bath product manufacturers, Eberly & Collard Public Relations produced strategies and content that led to brand new forms of publicity and advanced consumer enthusiasm for the event and its exhibitors, speakers and sponsors.

We developed an innovative, primary concept to concentrate promotional and publicity campaign efforts upon consumer product marketing for key lighting companies, product designers, and all manner of furniture, tile, architectural hardware, kitchen cabinetry, decorative accessories, art, and kitchen and bath product manufacturers. The collaboration involved carefully aligned objectives via participating publications such as The New York Times and Architectural Digest Magazine.