When the Southeast Asia Travel Association (SATA) determined one of its guiding principles was to drive higher levels of travel and hospitality business on the part of North Americans, the association’s board began researching marketing and public relations firms specializing in travel and hospitality as well as destination marketing. They started with a list of more than 25 agencies based in the United States and Canada. Their detailed vetting process turned up one marketing firm that possessed all of the experience and capabilities they needed to achieve such a massive endeavor- Eberly & Collard Public Relations.

SATA leadership had been struggling with travel and hospitality marketing campaigns for a few years due to the decrease in tourism from North Americans, particularly United States citizens. The association’s members, numbering in the thousands across multiple countries, had experienced a downtick in tourism dollars in the form of vacationers and leisure travelers. They had some sense of rationale behind the decline, but were left with troublesome questions surrounding specific strategy and tactile measures to address the problem. Honored to have been chosen as SATA’s agency of record, this is where Eberly & Collard Public Relations came to the rescue.