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Case Study: Saint-Gobain (Vetrotech)

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Saint-Gobain, a leading manufacturer of sustainable building materials, turned to Eberly & Collard Public Relations’ Alanta and New York teams when they determined the company’s business-to-business specifier marketing was in need of rejuvenation.

While the company’s 350 years of manufacturing excellence included near-countless product development innovations, our customized Research & Discovery assessment revealed that modern architects, high-tech construction companies, and leaders in infrastructure needed to be informed of Saint-Gobain’s quality manufacturing capabilities and the ways in which the company continuously makes a positive impact on the environment.

Our integrated marketing leads at Eberly & Collard Public Relations took an immediate deep dive to uncover how Saint-Gobain’s internal brand and product perceptions differed from their customers’ perceptions of the company and its offerings. The result exposed cracks in marketing communications that were adversely affecting key product messaging across numerous industries focused on Architecture and the Built Environment.

Case Study: Trinity Lightweight (previously a division of Oldcastle APG)

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Trinity Lightweight (previously a division of Oldcastle Architectural Products Group) is the largest producer of rotary kiln expanded shale and clay lightweight aggregate in North America with production facilities in California, Colorado, Texas, Louisiana, Alabama, and Arkansas. In addition, the company specializes in engineering design consultation for many of the nation’s massive construction, construction management, design-build, infrastructure, environmental, and other projects.

However, being the largest of anything can often present with challenges, such as how to engage important customers, clients and industry influencers on a personal selling level.

This became evident when the company faced challenges in terms of brand cognizance on the parts of its key business-to-business targets. The company’s marketing communications had left numerous critical stones unturned in regard to being recognized as a national leader in the lightweight aggregate and engineering fields. This is where Eberly & Collard Public Relations was engaged to help generate new forms of brand awareness for our client, ultimately moving publicity levels from 0 to 90 in just a few months.