As with all business trade shows, conferences and symposiums, generating and growing event attendance and engagement are critical elements of success for the event owners and sponsors.
Planning a massive event that involves hundreds of huge exhibitors and tens of thousands of attendees from 50 countries around the world in regular times is no small feat. Add to that a pandemic and post-pandemic challenges, and it’s game on!
When the sponsor-owners, board members and event management team for Coverings, North America’s largest international tile and stone tradeshow and conference, needed to revamp the event’s public relations and integrated marketing, they decided to search for a new marketing and public relations firm with the highest level of event marketing experience.
After an exhaustive nationwide search, they chose us, Eberly & Collard Public Relations. They selected our firm for four primary reasons: ECPR’s 21-years of national and international experience marketing construction, design and building products; our firm’s owners’ extensive background in publicizing products specified by builders, architects, designers, and contractors; our staff’s far-reaching connections with national and international media outlets; and the many other large and successful events our team has managed from concept to completion.
