Consumers are no longer merely interested in purchasing products to fulfill what they want. In this modern era of transparency, they seek connections with brands that understand them and their inherent needs. The brands that truly grasp the importance of going beyond a supply-and-demand mentality are the ones that create and maintain ongoing relationships with targeted audiences, ultimately, engaging with customers above and beyond sales alone.
The owners of KingsHaven founded their international lighting and furniture brand with this branding concept at the forefront of their business.
When the company was formed, the owners knew introducing and marketing a new brand of lighting, furniture and accessories would be a tall order. Their objective was to retain the services of an agency that specializes in Consumer Product Marketing, one with an impressive reputation in the Lighting and Furnishings Industries and Specifiers (PRO line) sector.
Eberly & Collard Public Relations was invited to serve, and we jumped at the exciting call to action.
