The international owners of Bravat, a leading European kitchen and bath products brand, and Rational, one of the world’s most prestigious kitchen and cabinetry systems manufacturers, decided to introduce the two brands in the United States market. While Bravat and Rational were household names in Europe and other continents, they were relatively unknown in the U.S.
With the highly competitive American market of kitchen and bath brands, product offers and design showrooms top of mind, the company’s leadership team said they knew Eberly & Collard Public Relations’ reputation as the # 1 kitchen and bath marketing agency in the country.
So, they presented their objective to us of building immediate brand awareness and trust among consumers as well as professionals in the fields of architecture, building, design, renovation and real estate development.
Eberly & Collard Public Relations’ kitchen and bath product marketing leads provided an expedited yet in-depth Research & Discovery process to uncover needed strategies and conceptualize a solid go-to-market program plan. Bravat and Rational ownership quickly found our creative approach to outshine other agency’s plans they had considered.
Thus, our firm was fully engaged as the United States kitchen and bath marketing agency to execute a comprehensive launch and brand-growth program, spanning unparalleled digital marketing promotions and public relations activations.
Unifying and Establishing National Brand Credibility
By assessing the two European product manufacturers’ products and collections, our team helped conceptualize The Chiarabella Gallery as the new brand canopy to strategically unify and clearly launch the subsidiary brands under one clear auspice. By doing so, both brand’s individual unique selling propositions could be marketed individually when necessary and collectively with synergistic share of voice and campaigns.
From soup to nuts, we created brand resources, guides and assets across the spectrum of concepts to collateral and from print to digital tools. Marketing strategies for kitchen and bath branding included event planning, public relations, digital marketing, influencer marketing, social media, and advertising to satisfy both short-term and long-term goals – all of which was strategically launched with top-level Meta Ads for kitchen and bath products and Google advertising to promote a new kitchen and bath brand.
From the start, we also generated a mindful system of carefully monitoring and adjusting marketing deployments based upon key performance indicators (KPIs) and return on investment (ROI).
