Trinity Lightweight (previously a division of Oldcastle Architectural Products Group) is the largest producer of rotary kiln expanded shale and clay lightweight aggregate in North America with production facilities in California, Colorado, Texas, Louisiana, Alabama, and Arkansas. In addition, the company specializes in engineering design consultation for many of the nation’s massive construction, construction management, design-build, infrastructure, environmental, and other projects.

However, being the largest of anything can often present with challenges, such as how to engage important customers, clients and industry influencers on a personal selling level.

This became evident when the company faced challenges in terms of brand cognizance on the parts of its key business-to-business targets. The company’s marketing communications had left numerous critical stones unturned in regard to being recognized as a national leader in the lightweight aggregate and engineering fields. This is where Eberly & Collard Public Relations was engaged to help generate new forms of brand awareness for our client, ultimately moving publicity levels from 0 to 90 in just a few months.