Ikea, the global Swedish-founded multinational group that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories, among other useful goods and home services, utilized our services in conjunction with retail location grand openings and several designer showhouses with which our firm has relationships throughout North America.
The kitchen products and services division of the worldwide retail leader was in need of strong engagements with both design trade professionals and consumers, spanning marketplaces from the Northwest and Midwest to the Southeast and Mid-Atlantic. Known for our specialization in business-to-business and business-to-consumer branding from coast to coast, our firm was an obvious choice to help.
Annually, Eberly & Collard Public Relations (ECPR) works with designer showhouses and other key design expos to form public relations alliances and paid sponsorships. This provides a unique type of exposure for our clients who manufacture or sell kitchen and bath products, or a multitude of other related home products and accessories.
Some of these have included Architectural Digest Design House, Kitchen & Bath Industry Show, Coastal Living Design House, Pasadena Showhouse for the Arts, Minneapolis ASID Showcase Home, Southern Living Idea House, The Modernism Showhouse, LA Home Showhouse, Chicago Luxe Interiors Home Tours, and so many more.
From the time ECPR connected with the Ikea Kitchens team, we collaborated on a strategy to bring brand awareness to the full range of design options the company and its kitchen and bath services offer.
