Get Started
Home » Archives for Real Estate Development

Case Study: Chiarabella Gallery

By

The international owners of Bravat, a leading European kitchen and bath products brand, and Rational, one of the world’s most prestigious kitchen and cabinetry systems manufacturers, decided to introduce the two brands in the United States market. While Bravat and Rational were household names in Europe and other continents, they were relatively unknown in the U.S.

With the highly competitive American market of kitchen and bath brands, product offers and design showrooms top of mind, the company’s leadership team said they knew Eberly & Collard Public Relations’ reputation as the # 1 kitchen and bath marketing agency in the country.

So, they presented their objective to us of building immediate brand awareness and trust among consumers as well as professionals in the fields of architecture, building, design, renovation and real estate development.

Eberly & Collard Public Relations’ kitchen and bath product marketing leads provided an expedited yet in-depth Research & Discovery process to uncover needed strategies and conceptualize a solid go-to-market program plan. Bravat and Rational ownership quickly found our creative approach to outshine other agency’s plans they had considered.

Thus, our firm was fully engaged as the United States kitchen and bath marketing agency to execute a comprehensive launch and brand-growth program, spanning unparalleled digital marketing promotions and public relations activations.

Unifying and Establishing National Brand Credibility

By assessing the two European product manufacturers’ products and collections, our team helped conceptualize The Chiarabella Gallery as the new brand canopy to strategically unify and clearly launch the subsidiary brands under one clear auspice. By doing so, both brand’s individual unique selling propositions could be marketed individually when necessary and collectively with synergistic share of voice and campaigns.

From soup to nuts, we created brand resources, guides and assets across the spectrum of concepts to collateral and from print to digital tools. Marketing strategies for kitchen and bath branding included event planning, public relations, digital marketing, influencer marketing, social media, and advertising to satisfy both short-term and long-term goals – all of which was strategically launched with top-level Meta Ads for kitchen and bath products and Google advertising to promote a new kitchen and bath brand.

From the start, we also generated a mindful system of carefully monitoring and adjusting marketing deployments based upon key performance indicators (KPIs) and return on investment (ROI).

Case Study: GC Garcia

By

G.C. Garcia, Inc., a Nevada-based land planning and commercial real estate development services firm, is an expert in all areas of developing, redeveloping, acquiring, financing, and building new real estate projects. They specialize in everything from site evaluation, planning and zoning to developing, redeveloping, overseeing, and lobbying for creative projects as well as coordinating with appropriate government oversight committees and entities for the firm’s clients, many of whom are headquartered around the world.

During the last twenty-plus years, the firm diligently earned its stripes as a trusted developer resource for its deal partners and clients. Though, the booming building economy of the last ten years spawned new developer and redeveloper competition. When the competition moved from the sidelines onto the playing field, G.C. Garcia, Inc.’s leadership team focused on the questions:

How does integrated marketing combined with public relations help a professional services company interface with commercial business prospects with international real estate and lobbying interests? How can proactive and reorganized modern forms of marketing augment business-to-business engagement and lay the groundwork for selling professional services?

A decision was reached that a full-service, international public relations firm was in order. Professional services media relations was at the forefront of the company’s future marketing, and an internal review led to interviewing top public relations agencies known for nationwide and worldwide media contacts.

G.C. Garcia, Inc.’s C-suite team chose Eberly & Collard Public Relations (ECPR) to conduct market and industry sector research to conceptualize and document a comprehensive annual marketing communications plan. This led to the ECPR team managing fully integrated marketing and publicity for G.C. Garcia, Inc. on a retainer basis.

The Eberly & Collard Public Relations’ market research and publicity teams decided from the start that our accomplishments for G.C. Garcia, Inc. would be entirely focused upon multiple critical planning functions. Our research, brainstorming and marketing development processes were put to work to help G.C. Garcia, Inc.’s personnel advance strategic and creative approaches to more palpably communicate to and with their target audiences, spanning business-to-business and business-to-community market segments.

We more than welcomed the challenge by creating a solid foundation for corporate image building in public relations, coupled with branding, digital marketing, advertising, and other forms of marketing communications. Since helping our clients address competitive intelligence with robust strategies is what we do, we set to work developing a plan that would time and time again prove to be an integrated marketing and SEO game changer.